SXSW
Content Marketing Coordinator
Client
SXSW
Role
Content Marketing Coordinator
Duration
4 months (Contract - 2026)
Task
Served as the creative engine for SXSW EDU, executing the end-to-end digital presence for one of the world’s premier education conferences. My mission was to bridge the gap between the live event energy and our global digital audience through rapid-response design and strategic content management
Approach
Blended youth-oriented energy with professional precision to deliver high-performance, easy-to-navigate content for every attendee.
Managed real-time photography and asset tracking to turn live event moments into polished, on-brand stories for a global digital audience.
Executed live site updates and strategic linking with a focus on SEO, ensuring a seamless, high-performance WordPress experience.
Produced high-volume graphics and videos via Adobe Creative Suite to capture the event's live energy and drive immediate audience connection.
Managed complex content calendars via HootSuite and analytics, ensuring every post was intentionally timed to guide attendees and maximize reach.
Results
Drove a 300% increase in social media comments
1,500+ new followers in just 5 days
Produced 100+ branded digital assets within a 4-day window, meeting every live-event deadline
100% accuracy and uptime on the websiite backend