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SleptSound
Concept
Client
SleptSound Tour
Role
Logo + Flyer Designer
Year
2025
Challenge
Dream-inspired identity for a music project centered on atmosphere and emotion, featuring a primary band logo and supporting promotional flyer.
Approach
Explored custom typography to convey softness, movement, and emotional resonance.
Balanced legibility with expressive distortion to maintain usability across formats​​​.
Ensured the mark performs at multiple scales, from social icons to large print.
Created a promotional flyer using the logo as the central visual anchor.
Considered real-world applications including merch, posters, and digital platforms.
Results
The design shows how a strong logo can anchor a broader visual language, enabling flexible applications while preserving a unified artistic identity.
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