Swish
Concept Project
Client
Swish Juice
Role
Brand Identity, Packaging Design, & Campaign Assets
Year
2025
Challenge
The project includes primary packaging design supported by social media graphics and billboard applications to demonstrate scalable brand expression across retail and advertising contexts.
Approach
Created bold packaging emphasizing color blocking and large-scale typography for shelf impact.
Designed a cohesive flavor system enabling clear differentiation while maintaining brand unity.
Balanced playful personality with clean structure to ensure legibility and retail clarity.
Ensured visual consistency across small packaging surfaces and expansive outdoor formats.
Results
This project showcases the ability to create high-impact consumer branding that translates seamlessly from intimate packaging to city-scale messaging, positioning SWISH as a confident, youth-oriented beverage brand