People Are
The Worst
Logo Redesign
Client
People Are The Worst Podcast
Role
Graphic Designer
Year
2026
Challenge
Reimagine the podcast’s logo with a bold, pink, and minimal aesthetic, incorporating an edge that reflects its true crime tone. The design also needed to translate clearly across streaming platforms.
Approach
Built the logo around a bold sans serif typeface to ensure strong visibility at small sizes​​​
Used a high-contrast pink and black palette to create an immediate, recognizable identity
Introduced a taped, marker-style treatment on “Worst” to reference evidence labeling and case file markings
Balanced clean typography with subtle distressing to add edge without sacrificing legibility
Results
The redesign results in a strong, platform-ready identity that translates the podcast’s tone into a clear visual system. The logo maintains impact at thumbnail size while introducing a distinct, personality-driven edge.